From April 24th to 26th, the Second Wuhan State-owned Assets and State-owned Enterprises Embracing High-tech Enterprises Conference and State-owned Assets Innovation Ecology Application Exhibition (hereinafter referred to as the Exhibition), hosted by the State-owned Assets Supervision and Administration Commission of Wuhan Municipal People's Government and Wuhan Science and Technology Innovation Bureau, was held at the Wuhan International Expo Center. This exhibition was jointly held with the 6th Smart City and Intelligent Construction Industry Expo and Forum. It will give full play to the advantages of state-owned assets and state-owned enterprises, such as large-scale demand, complete industrial supporting facilities, and numerous application scenarios. It will comprehensively sort out and display the scientific and technological innovation application scenarios of state-owned assets and state-owned enterprises in Wuhan. The state-owned assets system will be used as a testing ground for new technologies and products, connecting with excellent high-tech enterprises across the country from the demand side, stimulating them to launch new business forms, new models, new services, and new technologies, and providing support for Wuhan to build a scientific and technological innovation highland with national influence.

Enterprise Introduction

Wuhan Culture and Tourism Group is a large-scale municipal state-owned enterprise established with the approval of the Wuhan Municipal Party Committee and the Municipal Government. Focusing on the goal of Wuhan to "build a world-renowned cultural and tourism destination", the Group adheres to benchmarking against first-class cultural and tourism enterprises nationwide and the requirements for the transformation and upgrading of state-owned enterprises. It focuses on the "five major sectors" of culture, tourism, sports, parks, and commerce, and vigorously promotes the "three transformations": from a platform-based enterprise to an industrial enterprise, from making products to creating brands, and from the B-end to the C-end. It is committed to creating a number of cultural and tourism business cards with Wuhan characteristics and cultural heritage, building a first-class cultural and tourism leading enterprise nationwide, assisting in the construction of a strong cultural city, and better meeting the new expectations of the people for spiritual and cultural life.

Exhibition Highlights

01 Wuhan Culture and Tourism Code Creates New "Culture and Tourism +" Scenarios

▷ Long-term Operation and Application Innovation
Relying on its self-operation capabilities and the precise empowerment of big data, the "Wuhan Culture and Tourism Code" platform provides tourists with personalized and customized tourism service experiences. The platform innovatively offers various application functions such as citizen codes, voice explanations, and combined package tickets, playing an effective role in assisting cultural venues with convenient entry and providing value-added services for tourists' self-guided tours. At the same time, the platform helps scenic areas achieve significant improvements in intelligent management and operational efficiency, effectively reducing operating costs. Through systematic resource integration, the order chain realizes efficient online operation.

▷ Creation of "Culture and Tourism +" Scenarios to Enhance Comprehensive Experience
Leveraging the advantage of resource integration, the Wuhan Culture and Tourism Code platform explores the potential of multi-party cooperation and conducts cross-industry linkages with well-known local brands in transportation, catering, finance, etc. It creates various types of projects and interactive activities such as the "Wuhan Culture and Tourism City Tour Bus", the platform's 50% discount public welfare activities, and the stamp collection and check-in activities, adding new consumption scenarios and activity scenarios. It enhances tourists' experiences from all aspects, including product experience, activity participation, and welfare distribution.

▷ Innovative Product Collaborative Cooperation and Main Channel Expansion and Construction
The Wuhan Culture and Tourism Code platform innovatively launches a joint operation project for science and technology research and study. It signs agreements with 10 research and study bases in stages. The first batch covers popular research and study course products such as AI intelligence and low-altitude flight. Through offline channels such as bases and travel agencies and online matrices such as the Douyin platform, it conducts marketing for research and study products, comprehensively improving the channel construction of research and study products.

02 The New Version of the Tourism Annual Card Brings "Intelligence" and "Benefits"

▷ Digital Intelligence Empowerment for a Pleasant Tour in the Year of the Snake
During the Spring Festival in 2025, Hubei Culture and Tourism, in collaboration with Tenglv Technology, launched the "Zhiyin Hubei, Happy Chinese New Year" public welfare activity, issuing Hubei cultural and tourism public welfare coupons (e-coupons) to tourists nationwide through digital means. After users complete the reservation through the official mini-program, they can visit more than a thousand types of cultural and tourism products in the province, such as scenic areas, performing arts shows, theme parks, ski resorts, and hot springs, for free with their ID cards or QR codes. Each order can support the reservation of up to 5 family members at the same time, facilitating family outings.
The activity covers 17 cities in Hubei Province, including Wuhan, Xiangyang, and Yichang. Relying on the intelligent time-sharing reservation system independently developed by Tenglv Technology, it realizes precise passenger flow regulation and efficient resource allocation. After tourists successfully make a reservation, they can enter the scenic area by quickly verifying their ID cards at the entrance with a handheld device (minors can verify with a QR code), with a contactless and efficient process. The system dynamically adjusts according to big data, serving more than one million tourists in total, ensuring the experience quality of popular scenic areas, enhancing the vitality of cultural and tourism consumption simultaneously, and effectively driving regional cultural and tourism consumption.

▲The Home Page of the Mini-program of Hubei Culture and Tourism Public Welfare Activity

▲Wuhan Public Transport's Pure Electric New Energy Buses

▷ The New Version of the Annual Card Brings "Intelligence" and "Benefits"
Tenglv Technology's brand-new annual card in 2025, the "Wuhan Culture and Tourism All-in-One Card (Special Offer Edition) Jiangcheng Card" (hereinafter referred to as the "Jiangcheng Card") was officially announced on March 14th, inviting tourists to enjoy the spring scenery. For only 150 yuan, the Jiangcheng Card allows you to freely explore the Wuhan metropolitan area, including more than 10 exclusive scenic areas. Star landmarks such as the Bird World, Guqin Hao, East Lake Cruise, and East Lake Eye are waiting for you to experience, with extremely high cost performance, and you can earn back the cost in one day.
With technology empowering culture and tourism, after three years of efforts, the core R&D team of Tenglv Technology has made great contributions. The Jiangcheng Card and its supporting mini-program have been comprehensively upgraded: the server has been optimized, making the reservation more worry-free and the entry more convenient; big data intelligent recommendation makes it the most understanding travel partner; the AI customer service answers questions throughout the day; the Jiangcheng Card ensures a worry-free journey for you, accompanying you with "intelligence" and "benefits" all the way.

▲The Card Surface of the Jiangcheng Card

▲The Display of the Scenic Area List and Mini-program Interface of the Jiangcheng Card

03 Smart Sports Constructs a Panoramic View of Mass Sports

▷ East Lake Smart Run 101

► Initiating the East Lake, the Green Heart of the City
Located in the 5A East Lake Scenic Area in Wuhan, Hubei Province, East Lake Smart Run 101 is jointly created by Smart Sports Industry Development (Wuhan) Co., Ltd. under Wuhan Culture and Tourism Group Co., Ltd., Wuhan East Lake Greenway Operation and Management Co., Ltd., and a professional team. Based on the East Lake, the most beautiful green heart of the city, and empowered by sports technology and content creativity, it is the first smart running track in a 5A-level scenic area in China and the only smart running track in China with multiple theme routes. The brand of East Lake Smart Run 101 originates from the length of the 101.98-kilometer East Lake Greenway. The number "101" is taken as the core symbol of the brand, symbolizing the integration of the 101-kilometer most beautiful East Lake Greenway and the smart running track project, exploring more possibilities between the East Lake and urban life.

► Five Outdoor Theme Routes
The total length of East Lake Smart Run 101 is approximately 40 kilometers. Along the route, there are currently five intelligent comprehensive service stations and twenty intelligent check-in points. At present, five outdoor theme routes have been created and launched, including the Joy Route, the Leisure Route, the Love Route, the Team Route, and the Challenge Route. The five outdoor theme routes each have their own unique scenery, meeting the needs of progressive experiences, being both professional and universal, covering a wide range of people, and having a low participation threshold. They are available for citizens and tourists to exercise and take photos. With outdoor roaming and sports as the core, and by adding multiple interest circles, more than a hundred ways of playing can be derived from the five outdoor theme routes through combination and breaking the boundaries.

► A New Demonstration of National Fitness
East Lake Smart Run 101 is committed to becoming a destination that countless runners dream of running in their lifetime. It injects new development momentum into the benchmark project of Wuhan's efforts to build itself into a "City of Road Running" and move towards the field of "empowering national fitness with technology". Since its launch on August 8th, 2023, it has received extensive attention and participation from the public, attracted a large amount of media coverage, and caught the attention of various parties, including the Equipment Department and Information Center of the General Administration of Sport of China, and the sports bureaus of provinces and cities, who have visited the project site several times. As a demonstration project of the integration of the "sports + tourism + culture + ecology" industry, East Lake Smart Run 101 has won the title of Excellent Outdoor Sports Route during the National Day Holiday in 2024, the Excellent Project of Chinese Sports Tourism in 2024, and the Silver Award of Sports Service Projects in the 2024 Hubei Province Sports Industry Innovation Competition.

► A Must-Visit Hot Spot When Visiting the East Lake
Integrating the local Chu culture characteristics, East Lake Smart Run 101 has launched an immersive and interesting activity, the "East Lake Roaming" Citywalk stamp collection and check-in activity to get medals. This activity allows citizens, tourists, outdoor sports enthusiasts, and low-carbon environmental protection advocates who value the play experience to leave unique sports memories and joyful resonances through the perfect integration of offline stamp collection and check-in and online interesting competitions. Once launched, the activity has been recommended by many official accounts, including the Wuhan Municipal Bureau of Culture and Tourism and Hubei Jing Shi. It has been loved by many Wuhan citizens and even tourists from other places, becoming a must-play hit when visiting the East Lake.

▷ "Han Sports" Wuhan Sports Digital Service Platform

► The Panoramic View of Wuhan Digital Sports
The "Han Sports" Wuhan Sports Digital Service Platform (hereinafter referred to as the "Han Sports" platform), as an important part of the work of building a national characteristic base for intelligent social governance experiments (sports) in Wuhan, closely revolves around the concept of the "12-minute fitness circle". It presents the city's public sports service scenarios, such as venue facilities, event activities, and institutional organizations, in an integrated and digital manner. Through the "4 terminals and 1 cabin", it constructs a panoramic view of Wuhan digital sports, realizes the online reservation function of urban sports venues on the platform, and supports the Wuhan Sports Bureau in deploying sports public welfare work through information technology. It also realizes the two core functions of issuing consumption coupons on the online platform.

► A Vivid Footnote to the Construction of Wuhan Smart City
During the Wuhan Sports Consumption Week in 2024, the "Han Sports" platform was first applied to the issuance of Wuhan sports consumption coupons. Through large-scale online consumption promotion activities in all four seasons, it has cooperated with more than 400 sports venues and sports goods merchants in total. In multiple dimensions such as resource aggregation, data collection, and operation mode, the "Han Sports" platform has become a benchmark in the industry. It has won the "Typical Case of Intelligent Sports in 2024 jointly awarded by the Ministry of Industry and Information Technology and the General Administration of Sport of China" and the "Typical Case of Public Service in 2024 awarded by the Wuhan Market Supervision Administration", becoming a vivid footnote to the construction of Wuhan smart city.

▷ Han Sports Workshop

► The Four Seasons Themed Sports Mall
Han Sports Workshop is an online and offline integrated mass sports goods shopping platform created by Smart Sports Industry Development (Wuhan) Co., Ltd. under Wuhan Culture and Tourism Group Co., Ltd. With the core concept of "leading with sports, promoting consumption, and driving the economy", through the merchant resources accumulated from various online consumption promotion activities of the "Han Sports" Wuhan Sports Digital Service Platform, combined with high-quality resources such as the "Han Marathon Micro Store" and the special products of the Wuhan Open, it gathers more than a hundred well-known sports brands and thousands of sports products, meeting the one-stop shopping needs of the majority of sports enthusiasts for the four seasons themed "spring, summer, autumn, and winter".

► A New Model of the 12-minute Sports Life Circle
To highlight the local advantages of the "Han Sports" platform, a new sports consumption model is being constructed. After booking a venue, users can search for the required equipment and supplies through Han Sports Workshop on the way to the venue; when enjoying themselves on the court, surrounding sports merchants will provide support. The combination of offline sports in sports venues with online consumption and same-city delivery in the sports workshop, this new model of "precise online matching + instant offline experience" allows sports consumption to truly integrate into the urban life fabric and reach the 12-minute sports life circle of the public.

04 Wuhan Science and Technology News, Conveying the Voice of Science

▷ Wuhan Science and Technology News
Wuhan Science and Technology News is the only media in the science and technology popularization and publicity industry in Hubei Province. In recent years, the newspaper has won high recognition from the Science and Technology Associations at the provincial, municipal, and district levels and the science and technology field with its high-quality services, becoming the main position for conveying the voice of science and making positive contributions to Wuhan's acceleration of building a scientific and technological innovation center with national influence.
In the future, Wuhan Science and Technology News will make greater efforts to tell the story of "science", further strengthen the integration of science and technology, science popularization, culture, and education, build an all-media information and information service platform with the characteristics of the times, and create an "iron army" for the publicity of the science and technology front of the Culture and Tourism Group.

▷ Jiangcheng Science Popularization Express
The "Jiangcheng Science Popularization Express" is a national science popularization informatization brand jointly built by the Hubei Provincial Science and Technology Association and the Wuhan Science and Technology Association, strongly supported by the Wuhan Metro Group, and constructed by Wuhan Science and Technology News under Wuhan Culture and Tourism Group. After it was put into operation at the end of 2016, dozens of themed science popularization contents have been successively launched, such as 5G communication, Beidou navigation, Mars exploration, lunar soil collection, and the legend of Chang'e flying to the moon. It has carried out linkages with units at all levels for many times. For example, it jointly launched a Fengyun meteorological science popularization special train with the Hubei Meteorological Bureau, an aerospace special train with the Hubei Provincial Science, Technology and Industry Office, a Military World Games special train with the Wuhan Municipal Party Committee's Publicity Department, and a national defense special train with the National Defense Mobilization Office.
From being well-known in Hubei to becoming nationally famous, the "Jiangcheng Science Popularization Express" runs through the areas south and north of the Yangtze River and covers the three towns of Wuhan. Passengers can scan the code to watch videos and answer questions to win prizes according to the content guidance in the carriage.

▷ Wuhan Science and Technology Little Journalist Alliance
Wuhan Science and Technology News is the vice chairman unit of the National Science and Technology Little Journalist Alliance. Over the years, it has comprehensively carried out a series of activities such as international summer camps, multi-regional science popularization research and study, science popularization training, and scientific and technological exchanges. It has rich resources of science popularization education bases with diverse themes and a powerful teaching staff of academicians and experts for science popularization.
In 2024, Wuhan Science and Technology News newly launched several research and study routes, focusing on situational and experiential science popularization. By visiting high-tech enterprises, museums, and science popularization bases, it effectively popularizes knowledge such as the spirit of scientists, new productive forces, scientific and technological innovation, ecological civilization construction, and modern agriculture, and publishes activity reports through the all-media matrix of Wuhan Science and Technology News (Xuexi.cn, People's Daily, Toutiao, Hubei Science Popularization Network, WeChat official account, etc.). So far, more than a hundred activities are carried out every year, directly benefiting one million people.